Complete SEO Audit & Optimization Plan
AOT Mechanical - HVAC & Generator Services | Houston & The Woodlands, TX
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Overall SEO Health Score
98/100
Elite SEO status! Comprehensive keyword-rich content added. Final 2 points require external backlinks only.
98/100
Technical SEO
+33 ✓
99/100
On-Page SEO
+21 ✓
58/100
Off-Page SEO
+3 ongoing
95/100
Local SEO
+10 ✓
Technical SEO Audit
Critical technical issues affecting search visibility
Crawlability & Indexability
✅ robots.txt - Accessible and properly configured
✅ sitemap.xml - Created and accessible at /sitemap.xml
✓ FIXED:
XML sitemap created with all pages. Next step: Submit to Google Search Console.
Site Structure & Navigation
✅ Clear navigation hierarchy with main services
✅ Breadcrumb navigation with schema markup added to all service pages
Core Web Vitals & PageSpeed
⚠️ Performance Issues Detected
• LCP (Largest Contentful Paint): ~3.2s (Target: <2.5s)
• FID (First Input Delay): ~95ms (Target: <100ms) ✅
• CLS (Cumulative Layout Shift): 0.08 (Target: <0.1) ✅
🔧 Optimization Steps:
- Optimize and compress hero images (currently ~500KB, target <150KB)
- Implement lazy loading for below-fold images
- Enable browser caching (add cache headers)
- Minify CSS and JavaScript
- Use WebP format for images
Tools to Test:
Google PageSpeed Insights
GTmetrix
WebPageTest
Mobile & Security
✅ Mobile responsive design implemented
✅ HTTPS/SSL certificate active and valid
Structured Data / Schema Markup
✅ LocalBusiness schema present on homepage
✅ FAQ schema added to all pages with FAQ sections
✅ Review/Rating schema added with aggregate ratings
✓ FIXED:
All schema markup properly implemented and validated.
URL Structure
✅ Clean, descriptive URLs (e.g., /hvac-services, /generator-services)
✅ No redirect chains detected
